IdeaX breathes new life into Sculpture on the Gulf’s website, boosting engagement with the art community and tourism sector.
Sculpture on the Gulf (SOTG), a premier outdoor sculpture exhibition, faced a critical challenge. Their website, no longer reflecting the vibrancy of the event, struggled to connect with their target audience of art enthusiasts, families, and potential donors and volunteers.
IdeaX tackled the challenge with empathy and a strategic approach. We crafted a website that embodied SOTG’s spirit while catering to distinct visitor personas:
Engaging Content for Families: Families discovered enticing content featuring day trips, activities, guided tours, and culinary experiences, all complemented by user-friendly booking features.
In-Depth Exploration for Art Enthusiasts: Dedicated pages provided detailed artist profiles, exhibition histories, and insightful event details, allowing art lovers to delve deeper.
Empowering Donors and Volunteers: Recognizing their importance, IdeaX designed streamlined donation processes and compelling narratives highlighting the impact of their contributions. Streamlined volunteer registration further reflected SOTG’s commitment to community engagement.
IdeaX’s success with SOTG’s website hinged on a three-pronged approach:
In-depth research into the target audience (families, art enthusiasts, donors/volunteers) ensured the website catered to their specific needs and online behavior.
IdeaX crafted tailored content for each visitor type, offering engaging experiences for families, in-depth information for art enthusiasts, and clear calls to action for donors and volunteers.
A user-friendly design with clear navigation, captivating visuals, and a responsive layout ensured a seamless experience across all devices.
Our specialists use proven software development tools to ensure your product works as it should and meets your users’ expectations.
Since launch, the new SOTG website has seen a significant boost in:
Notably among families, art enthusiasts, donors, and volunteers
Users are spending more time exploring the website, captivated by the rich content.
Bookings, donations, and volunteer registrations have all significantly increased, reflecting improved conversion rates.
The new website delivers a win-win situation:
SOTG: Increased engagement with their target audience, leading to more bookings, donations, and volunteers.
Waiheke Island: The website strengthens Waiheke Island’s artistic appeal, attracting more visitors to experience the vibrant art scene.
A Website that Makes a Difference
IdeaX’s user-centric approach and strategic website development resulted in a game-changer for SOTG. The new website has not only met, but surpassed expectations. It has become a hub for the Waiheke Island art scene, attracting more visitors and boosting the island’s artistic appeal.