About Us

In 2011, IdeaX began with the purpose of turning good ideas into great results. We have developed a proven formula for growth that has generated thousands of clients and millions in revenue.

We are a team of creatives, designers, developers, strategists, and marketers that share a love of digital and a passion for growing brand reputation and achieving real results.

Leveraging the best practices learned from experience, in a plethora of industries – we work fast, delivering high-quality work, as a result of strategic thinking, focused on efficiency.

Our process is designed, end-to-end, to help NZ businesses like yours, to succeed. We’re excited to invite you on a journey with us, to discover new opportunities & elevate your business!

Our team members have stories to tell.

We are a team of creatives, designers, developers, strategists, and marketers that share a love of digital and a passion for growing brand reputation and achieving real results.

Meet Dan Thompson – The Growth Architect

Dan Thompson
CEO

Director of Sales & Growth

Mark Kevin Magcaling
Director of Sales & Growth

We’re a team of idealistic people. We’re dreamers, discoverers, developers, caregivers and drumbeaters.

This enables us to dream with you and visualize your vision, in order to design in line with your ideas.

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Account Manager
Jori
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Design Lead
Hamid
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National Sales Manager
Arun
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Finance Manager
Nick
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Project Manager
Chris
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Project Manager
Hafidz
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Digital Strategist
Shane
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Digital Consultant
Sam

Our tech enthusiasts are constantly impressing us with their mind blowing work, challenging and overcoming any problem we throw at them.

Our empathy continues with our customer nourishment during deployment and after delivery of the product.

Our marketing team beats the drum for you. So you don’t have to worry about promoting your awesomely creative work to your target market.

Our history
through out the time

IdeaX – Ushering in a New Era

KWD’s journey has been one of continuous transformation. In 2024, they embarked on a new chapter, rebranding as IdeaX. This shift reflects their commitment to staying at the forefront of technological advancements. IdeaX places a strong focus on building cutting-edge AI solutions and app development, ensuring they remain well-equipped to partner with businesses in a rapidly evolving digital landscape. From its humble beginnings in Mt Eden to its current incarnation as IdeaX, KWD’s story is a testament to vision, innovation, and a commitment to empowering businesses through the ever-changing digital world.

Embracing Mobile Technologies

KWD’s commitment to staying ahead of the curve continued in 2020. Recognizing the growing importance of mobile technologies, they strategically expanded their service offerings to include mobile app development and custom software solutions. This move ensured they could cater to the evolving needs of their clients in an increasingly mobile-driven world.

Expanding Horizons

In 2018, KWD set its sights beyond New Zealand borders, embarking on a strategic expansion into the Australian market. This move solidified KWD’s position as a regional leader in the digital marketing landscape, demonstrating their ability to serve a wider client base.

Innovation Takes Flight with Ezymigrate

KWD’s story isn’t just about exceptional service; it’s also about innovation. In 2016, Omar and Anna co-launched their first SAAS product, Ezymigrate. This game-changing CRM solution catered specifically to New Zealand Licensed Immigration Advisers. Ezymigrate’s impact has been significant, streamlining the visa application process and contributing to the processing of over 500,000 applications to date. This entrepreneurial spirit positioned KWD not just as a digital marketing agency but as a company that actively builds solutions to address specific industry needs.

Planting the Seeds of Digital Transformation

In 2011, with a passion for empowering small businesses, Omar embarked on an entrepreneurial journey from a small office in Mt Eden. KWD was born with a clear mission: to bridge the digital divide for small businesses. Back then, navigating the online world was a challenge for many. KWD stepped in, offering website development services – the cornerstone of any digital presence. Their focus wasn’t just on aesthetics; they crafted websites that were functional and effective in driving conversions. Recognizing the growing importance of online advertising, KWD also started managing Google Ads campaigns for their clients. By 2015, their expertise had translated into building over 100 websites and managing over $500,000 in ad spend, propelling hundreds of businesses towards digital success.

Idea X Culture

Information

Our specialists use proven software development tools to ensure your product works as it should and meets your users’ expectations.

At Idea X, our people are the heartbeat of every digital solution. With a blend of creativity, expertise, and a passion for problem-solving, our team transforms your vision into reality. They’re not just developers or designers; they’re innovators dedicated to crafting tailored solutions that drive success. Trust in our people, and watch your digital dreams come to life.

At Idea X, innovation and creativity drive everything we do. Our people are more than just experts; they’re visionaries who thrive on pushing boundaries and exploring new possibilities. Every project is an opportunity to think outside the box and deliver solutions that are as unique as they are effective. With Idea X, you’re always a step ahead, powered by a team that lives for innovation.

Idea X excels not just in delivering on time but also in offering expert advice on timelines. Our team’s keen understanding of project scopes and potential challenges ensures that your deadlines are realistic and achievable. We don’t just meet deadlines; we provide strategic insights to help you plan effectively, making sure every milestone is hit with precision and confidence.

At Idea X, every team member is all-in for your digital transformation. We’re driven by a single mission: to ensure your success. Our experts don’t just implement strategies; they push boundaries to exceed your goals. With Idea X, you get a powerhouse of commitment and innovation, ensuring your digital journey is nothing short of extraordinary.