Achieving $200 Cost Per Conversion and Securing 15+ Conversions Per Month
The Challenge
CPL Group was experiencing inefficiencies in their AdWords campaign, where an AdSpend of $6000 was yielding only 10 conversions per month. The campaign lacked regular optimization and strategic management, resulting in a large portion of the budget being wasted on ineffective ads.
The Solution
We took a comprehensive approach to revamp CPL Group’s AdWords campaign. Our team conducted a thorough analysis to identify and eliminate wasteful spending. We implemented a robust negative keyword strategy and optimized the ad targeting to focus on high-intent searches. Additionally, we set up detailed conversion tracking, including form submissions and phone calls, to ensure accurate measurement of campaign performance. Regular monitoring and adjustments were made to keep the campaign aligned with CPL Group’s goals.
Results
The transformation was remarkable. With the same $6000 AdSpend, CPL Group experienced a significant boost in performance, achieving over 50 conversions per month. Our strategic optimizations and diligent campaign management turned the previously inefficient spend into a highly productive investment, driving a substantial increase in valuable leads and business growth for CPL Group.
The Impact:
Enhanced Campaign Strategy
After partnering with IdeaX, CPL Group’s AdWords campaign underwent a strategic overhaul. We conducted a thorough analysis to identify and eliminate wasteful spending. By implementing a robust negative keyword strategy and optimizing ad targeting, we ensured that every dollar spent was used efficiently. The result was a more focused and effective campaign that targeted high-intent searches, driving better engagement and higher quality leads.
Improved Conversion Tracking
We set up detailed conversion tracking, including form submissions and phone calls, to accurately measure the campaign’s performance. This allowed us to gain valuable insights into which aspects of the campaign were driving conversions and which needed adjustment. By continuously monitoring and refining the campaign, we ensured that CPL Group’s AdWords strategy was always aligned with their business goals, leading to more precise and impactful advertising efforts.
Remarkable Growth in Conversions
The impact of our efforts was profound. With the same $6000 AdSpend, CPL Group experienced a significant boost in performance, achieving over 50 conversions per month. Our strategic optimizations and diligent campaign management turned previously inefficient spending into a highly productive investment. This remarkable growth in conversions drove substantial increases in valuable leads and business growth for CPL Group, showcasing the effectiveness of our partnership and AdWords management approach.
Case studies metrics
AdWords Performance Comparison Before and After IdeaX Management
Before
After
3-Step Process for Effective
AdWords Management
1. Discovery Session
Our AdWords management journey begins with an in-depth Discovery Session with the client. During this session, we:
Understand Business Goals: We take the time to learn about your business objectives, target audience, and key performance indicators (KPIs).
Audit Current Campaigns: We review your existing AdWords campaigns to identify strengths, weaknesses, and opportunities for improvement.
Set Clear Objectives: Together, we establish clear, measurable goals for the AdWords campaign, ensuring alignment with your overall business strategy.
2. Strategic Campaign Development
With a clear understanding of your business and objectives, we move on to developing a strategic AdWords campaign. This involves:
Keyword Research and Selection: We conduct thorough keyword research to identify high-performing keywords and negative keywords to optimize your budget.
Ad Creation and Optimization: We craft compelling ad copy and design to attract and engage your target audience. Our team also ensures that landing pages are optimized for conversions.
Setup and Configuration: We set up detailed tracking for conversions, including phone calls and form submissions, to measure the effectiveness of the campaign accurately.
3. Continuous Optimization and Reporting
Once the campaign is live, our work is far from over. We ensure ongoing success through:
Regular Monitoring and Adjustments: We continuously monitor the campaign’s performance, making real-time adjustments to bids, keywords, and ad placements to maximize ROI.
Detailed Reporting: We provide transparent and comprehensive reports that highlight key metrics, insights, and areas for further improvement.
Client Collaboration: We maintain regular communication with you, holding monthly review meetings to discuss progress, share insights, and refine strategies to ensure continuous growth and improvement.