Achieving $200 Cost Per Conversion and Securing 15+ Conversions Per Month
The Challenge
Atlas CopCo faced a significant issue with their AdWords campaign. Despite spending nearly $5000 in AdSpend, they were only achieving 5 conversions per month. The previous agency managing their account was not dedicating sufficient time and focus to regular optimization, leading to a substantial portion of the budget being wasted.
The Solution
To address these challenges, we meticulously rebuilt the entire campaign from the ground up. We focused on eliminating wasteful spending by regularly adding negative keywords and refining the targeting parameters. Additionally, we set up phone conversion tracking events to ensure every potential lead was accounted for. Our team dedicated consistent effort to optimizing the campaign, making adjustments as needed to maximize performance.
Results
The results were impressive. With the new and improved campaign structure, Atlas CopCo saw a dramatic increase in conversions while maintaining the same AdSpend. The careful management and regular optimizations led to a more efficient use of the budget, ensuring that every dollar spent contributed to generating valuable leads and driving business growth.
The Impact:
Strategic Campaign Rebuild
Atlas Copco was struggling with an AdSpend of nearly $5000, yielding only 5 conversions per month. Upon partnering with IdeaX, we performed an in-depth analysis to identify inefficiencies. We meticulously rebuilt the campaign, focusing on eliminating wasteful spending and optimizing ad targeting. By regularly adding negative keywords and refining ad placements, we ensured that the campaign targeted high-intent searches, maximizing the effectiveness of the budget.
Enhanced Conversion Tracking
We set up comprehensive conversion tracking, including phone conversions and form submissions, to accurately measure campaign performance. This allowed us to gain valuable insights into what was driving conversions and what needed adjustment. Continuous monitoring and optimization ensured that the campaign remained aligned with Atlas Copco’s business goals and delivered consistent improvements.
Remarkable Increase in Conversions
The results were impressive. With the same $5000 AdSpend, Atlas Copco saw a dramatic increase in conversions, achieving over 14 conversions per month. Our strategic optimizations and diligent campaign management transformed the inefficient spending into a highly productive investment. This remarkable growth in conversions drove significant increases in valuable leads and business growth for Atlas Copco, underscoring the success of our partnership and AdWords management approach.
Case studies metrics
AdWords Performance Comparison Before and After IdeaX Management
Before
After
3-Step Process for Effective
AdWords Management
1. Discovery Session
Our AdWords management journey begins with an in-depth Discovery Session with the client. During this session, we:
Understand Business Goals: We take the time to learn about your business objectives, target audience, and key performance indicators (KPIs).
Audit Current Campaigns: We review your existing AdWords campaigns to identify strengths, weaknesses, and opportunities for improvement.
Set Clear Objectives: Together, we establish clear, measurable goals for the AdWords campaign, ensuring alignment with your overall business strategy.
2. Strategic Campaign Development
With a clear understanding of your business and objectives, we move on to developing a strategic AdWords campaign. This involves:
Keyword Research and Selection: We conduct thorough keyword research to identify high-performing keywords and negative keywords to optimize your budget.
Ad Creation and Optimization: We craft compelling ad copy and design to attract and engage your target audience. Our team also ensures that landing pages are optimized for conversions.
Setup and Configuration: We set up detailed tracking for conversions, including phone calls and form submissions, to measure the effectiveness of the campaign accurately.
3. Continuous Optimization and Reporting
Once the campaign is live, our work is far from over. We ensure ongoing success through:
Regular Monitoring and Adjustments: We continuously monitor the campaign’s performance, making real-time adjustments to bids, keywords, and ad placements to maximize ROI.
Detailed Reporting: We provide transparent and comprehensive reports that highlight key metrics, insights, and areas for further improvement.
Client Collaboration: We maintain regular communication with you, holding monthly review meetings to discuss progress, share insights, and refine strategies to ensure continuous growth and improvement.