Achieving $200 Cost Per Conversion and Securing 15+ Conversions Per Month
The Challenge
Affordable Energy Solutions was struggling with their AdWords campaign, spending $10,000 monthly but only generating 5 conversions per month. The campaign suffered from poor optimization and lack of strategic oversight, leading to a substantial portion of the budget being wasted on ineffective ads.
The Solution
To address this issue, we undertook a comprehensive overhaul of Affordable Energy Solutions’ AdWords campaign. We began by conducting an in-depth analysis to identify areas of waste and inefficiency. We then rebuilt the campaign with a focus on precise targeting and keyword optimization. Implementing a robust negative keyword strategy and refining ad placements helped us eliminate wasteful spend. Additionally, we set up detailed conversion tracking for form submissions and phone calls to ensure accurate performance measurement. Our team maintained regular monitoring and adjustments to keep the campaign aligned with Affordable Energy Solutions’ goals.
Results
The transformation was remarkable. With the same $10,000 AdSpend, Affordable Energy Solutions experienced a significant increase in performance, achieving over 150 conversions per month. Our strategic optimizations and diligent campaign management turned the previously inefficient spend into a highly productive investment, driving a substantial increase in valuable leads and business growth for Affordable Energy Solutions.
The Impact:
Strategic Campaign Revamp
Affordable Energy Solutions faced challenges with their AdWords campaign, spending $10,000 monthly but only generating 5 conversions. Upon partnering with IdeaX, we conducted a thorough audit and identified areas of inefficiency. We strategically rebuilt the campaign, focusing on precise targeting and keyword optimization. By implementing a robust negative keyword strategy and refining ad placements, we maximized the effectiveness of the ad spend.
Comprehensive Conversion Tracking
We established detailed conversion tracking for form submissions and phone calls, ensuring accurate performance measurement. This allowed us to understand which aspects of the campaign were driving conversions and which needed further refinement. Regular monitoring and adjustments ensured that Affordable Energy Solutions’ AdWords campaign was always optimized for peak performance.
Exceptional Growth in Conversions
The transformation was remarkable. With the same $10,000 AdSpend, Affordable Energy Solutions experienced a significant boost in performance, achieving over 150 conversions per month. Our strategic optimizations and diligent campaign management turned previously inefficient spending into a highly productive investment. This exceptional growth in conversions drove substantial increases in valuable leads and business growth for Affordable Energy Solutions, highlighting the effectiveness of our AdWords management approach.
Case studies metrics
AdWords Performance Comparison Before and After IdeaX Management
Before
After
AdWords Management
1. Discovery Session
Our AdWords management journey begins with an in-depth Discovery Session with the client. During this session, we:
Understand Business Goals: We take the time to learn about your business objectives, target audience, and key performance indicators (KPIs).
Audit Current Campaigns: We review your existing AdWords campaigns to identify strengths, weaknesses, and opportunities for improvement.
Set Clear Objectives: Together, we establish clear, measurable goals for the AdWords campaign, ensuring alignment with your overall business strategy.
2. Strategic Campaign Development
With a clear understanding of your business and objectives, we move on to developing a strategic AdWords campaign. This involves:
Keyword Research and Selection: We conduct thorough keyword research to identify high-performing keywords and negative keywords to optimize your budget.
Ad Creation and Optimization: We craft compelling ad copy and design to attract and engage your target audience. Our team also ensures that landing pages are optimized for conversions.
Setup and Configuration: We set up detailed tracking for conversions, including phone calls and form submissions, to measure the effectiveness of the campaign accurately.
3. Continuous Optimization and Reporting
Once the campaign is live, our work is far from over. We ensure ongoing success through:
Regular Monitoring and Adjustments: We continuously monitor the campaign’s performance, making real-time adjustments to bids, keywords, and ad placements to maximize ROI.
Detailed Reporting: We provide transparent and comprehensive reports that highlight key metrics, insights, and areas for further improvement.
Client Collaboration: We maintain regular communication with you, holding monthly review meetings to discuss progress, share insights, and refine strategies to ensure continuous growth and improvement.