About Us

In 2011, IdeaX began with the purpose of turning good ideas into great results. We have developed a proven formula for growth that has generated thousands of clients and millions in revenue.

We are a team of creatives, designers, developers, strategists, and marketers that share a love of digital and a passion for growing brand reputation and achieving real results.

Leveraging the best practices learned from across our experience in a plethora of industries, we work fast, delivering quality, strategic thinking and efficiency to help businesses like yours succeed. We invite you to join us on a journey to discover new opportunities.

At IdeaX, we believe we are business solution providers more than we are programmers. This means we will deliver your software or app solution based on your needs and real-world requirements. We’ll deliver on your expectations, we’ll develop for the users of the solution, and we’ll make sure you are completely satisfied.

Our history
through out the time

IdeaX – Ushering in a New Era

KWD’s journey has been one of continuous transformation. In 2024, they embarked on a new chapter, rebranding as IdeaX. This shift reflects their commitment to staying at the forefront of technological advancements. IdeaX places a strong focus on building cutting-edge AI solutions and app development, ensuring they remain well-equipped to partner with businesses in a rapidly evolving digital landscape. From its humble beginnings in Mt Eden to its current incarnation as IdeaX, KWD’s story is a testament to vision, innovation, and a commitment to empowering businesses through the ever-changing digital world.

Embracing Mobile Technologies

KWD’s commitment to staying ahead of the curve continued in 2020. Recognizing the growing importance of mobile technologies, they strategically expanded their service offerings to include mobile app development and custom software solutions. This move ensured they could cater to the evolving needs of their clients in an increasingly mobile-driven world.

Expanding Horizons

In 2018, KWD set its sights beyond New Zealand borders, embarking on a strategic expansion into the Australian market. This move solidified KWD’s position as a regional leader in the digital marketing landscape, demonstrating their ability to serve a wider client base.

Innovation Takes Flight with Ezymigrate

KWD’s story isn’t just about exceptional service; it’s also about innovation. In 2016, Omar and Anna co-launched their first SAAS product, Ezymigrate. This game-changing CRM solution catered specifically to New Zealand Licensed Immigration Advisers. Ezymigrate’s impact has been significant, streamlining the visa application process and contributing to the processing of over 500,000 applications to date. This entrepreneurial spirit positioned KWD not just as a digital marketing agency but as a company that actively builds solutions to address specific industry needs.

Planting the Seeds of Digital Transformation

In 2011, with a passion for empowering small businesses, Omar embarked on an entrepreneurial journey from a small office in Mt Eden. KWD was born with a clear mission: to bridge the digital divide for small businesses. Back then, navigating the online world was a challenge for many. KWD stepped in, offering website development services – the cornerstone of any digital presence. Their focus wasn’t just on aesthetics; they crafted websites that were functional and effective in driving conversions. Recognizing the growing importance of online advertising, KWD also started managing Google Ads campaigns for their clients. By 2015, their expertise had translated into building over 100 websites and managing over $500,000 in ad spend, propelling hundreds of businesses towards digital success.

Our team members have stories to tell.

We are a team of creatives, designers, developers, strategists, and marketers that share a love of digital and a passion for growing brand reputation and achieving real results.

Nuclear Reactor with Human Side

Omar Hyatt
CEO

Brand Evolver and AI Innovator

Anna Hyatt
Brand Director

We’re a team of idealistic people. We’re dreamers, discoverers, developers, caregivers and drumbeaters.

This enables us to dream with you and visualize your vision, in order to design in line with your ideas.

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Business Developer
Bill
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Sales Head
Danyon
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Head of AI
Shujah
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Design Lead
Hamid
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National Sales Manager
Arun
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Chief Technology Officer
Ali
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Digital Strategist
Matt
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Project Manager
Maria
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Project Manager
Chris
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Lead Developer
Safdar
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Project Manager
Hafidz
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Project Manager
Charmain
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Frontend Developer
Babar
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Business Development
Manas
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Digital Strategist
Shane
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Digital Consultant
Sam
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Digital Consultant
Inder
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Digital Consultant
Shoshana
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Digital Consultant
Karoha

Our tech enthusiasts are constantly impressing us with their mind blowing work, challenging and overcoming any problem we throw at them.

Our empathy continues with our customer nourishment during deployment and after delivery of the product.

Our marketing team beats the drum for you. So you don’t have to worry about promoting your awesomely creative work to your target market.

Idea X Culture

Information

Our specialists use proven software development tools to ensure your product works as it should and meets your users’ expectations.

A Passionate, Innovative, and Creative Team Working for Your Objectives

The best digital and technical solutions are focused on people – our business, digital transformation, and technical experts, as well as your team and customers. You will find our team is dedicated to helping your business transform, whether you have a large project or something smaller.

A Passionate, Innovative, and Creative Team Working for Your Objectives

The best digital and technical solutions are focused on people – our business, digital transformation, and technical experts, as well as your team and customers. You will find our team is dedicated to helping your business transform, whether you have a large project or something smaller.

A Passionate, Innovative, and Creative Team Working for Your Objectives

The best digital and technical solutions are focused on people – our business, digital transformation, and technical experts, as well as your team and customers. You will find our team is dedicated to helping your business transform, whether you have a large project or something smaller.

A Passionate, Innovative, and Creative Team Working for Your Objectives

The best digital and technical solutions are focused on people – our business, digital transformation, and technical experts, as well as your team and customers. You will find our team is dedicated to helping your business transform, whether you have a large project or something smaller.